Is the newsletter industry's favorite metric officially dead? This week on Letterland Live, Tyler Morin and Louis Nicholls break down the news out of France that could spell the end of email open rates as we know them — and what it means for how you measure your newsletter's success.
Also in the rundown: major publishers are opting out of Google Search entirely, and The New York Times is going local with a newsletter pilot in the Twin Cities.
Then we're joined by Nathan May, cofounder of The Feed Media, to talk about what finpub growth tactics can teach every newsletter operator, whether Gen Z and Gen Alpha creators are actually onboarding to newsletters, the Meta ad formats working for publishers right now, and why SMS might be the biggest opportunity (and risk) in the space.
⏰ Live every Wednesday at 10AM ET on X, YouTube, and LinkedIn
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