Morning Brew just bought another newsletter. Who's next?
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This week on Letterland LIVE we're joined by Jenna Movsowitz, co-founder of Express Checkout, which was just acquired by Morning Brew, and Nathan May, founder of The Feed.
Jenna and co-founder Nate Rosen started Express Checkout as a weekly CPG newsletter nearly four years ago. Now Morning Brew has bought it in an all-cash deal, its second acquisition this year. We ask the question every operator wants answered: is newsletter M&A heating up?
Nathan spends $2M a month on Meta ads across his clients. He breaks down what newsletter operators get wrong about paid growth, then stays on to do some pro bono consulting work.
We'll also get into:
- Piers Morgan's Uncensored goes paid with 4 newsletters on beehiiv
- Morning Brew president Devin Emery steps down
- A CEO sued a Substack writer and lost. Here's where the $240K goes
- Steal This: Vanessa Van Edwards' one-question trick for getting replies
- Google killed its domain reputation score, so build your own
- Emily Sundberg on why group texts could be the next newsletter
- Consulting Hat: "My newsletter doesn't bring in clients. Should I stop sending?"
... and everything else you need to know about the newsletter world.
Subscribe to never miss a Letterland LIVE: youtube.com/@LetterlandLIVE
Follow the 'land on socials:
LinkedIn: linkedin.com/company/letterlandlive
X/Twitter: x.com/LetterlandLIVE
About: Letterland is the front page of the newsletter industrial complex. Exclusive interviews, breaking news, and hot takes.
This week on Letterland LIVE we're joined by Jenna Movsowitz, co-founder of Express Checkout, which was just acquired by Morning Brew, and Nathan May, founder of The Feed.
Jenna and co-founder Nate Rosen started Express Checkout as a weekly CPG newsletter nearly four years ago. Now Morning Brew has bought it in an all-cash deal, its second acquisition this year. We ask the question every operator wants answered: is newsletter M&A heating up?
Nathan spends $2M a month on Meta ads across his clients. He breaks down what newsletter operators get wrong about paid growth, then stays on to do some pro bono consulting work.
We'll also get into:
- Piers Morgan's Uncensored goes paid with 4 newsletters on beehiiv
- Morning Brew president Devin Emery steps down
- A CEO sued a Substack writer and lost. Here's where the $240K goes
- Steal This: Vanessa Van Edwards' one-question trick for getting replies
- Google killed its domain reputation score, so build your own
- Emily Sundberg on why group texts could be the next newsletter
- Consulting Hat: "My newsletter doesn't bring in clients. Should I stop sending?"
... and everything else you need to know about the newsletter world.
Subscribe to never miss a Letterland LIVE: youtube.com/@LetterlandLIVE
Follow the 'land on socials:
LinkedIn: linkedin.com/company/letterlandlive
X/Twitter: x.com/LetterlandLIVE
About: Letterland is the front page of the newsletter industrial complex. Exclusive interviews, breaking news, and hot takes.