All Episodes
The 5 best ways to get your first 1'000 newsletter subscribers
This week, Louis and Tyler dig into the top 5 ways to get your first 1000 subscribers that actually work to build a profitable newsletter business quickly.
Is Substack stealing your readers?
This week, Louis and Tyler examine whether Substack is siphoning readers from your owned channels, how its network effects impact discovery and retention, and how to k...
He built a million-dollar newsletter... for 500 readers (with Corey Leff of JohnWallStreet)
In this episode, Louis and Tyler are joined by Corey Leff, Founder and CEO of JohnWallStreet.com , to show how a niche B2B newsletter became a sports intelligence busi...
We built the world's biggest local newsletter business — with Ryan Heafy of 6AM City
In this episode, Louis and Tyler are joined by Ryan Heafy from 6AM City to share the playbook for scaling local newsletters. They cover market selection, AI-assisted w...
1m tiktok views = how many subscribers?!
This week, Louis and Tyler unpack a wild cash-drop stunt to grow a newsletter. What worked, what flopped, and the exact fixes to turn fleeting views into email subscri...
Q&A: What's the hardest part of building a profitable newsletter?
In this Q&A episode, Louis and Tyler are joined again by Emanuel (Manu) Cinca from Stacked Marketer to answer listener questions.They discuss how to pitch starting a n...
How to build a $1k/day marketing newsletter? With Manu Cinca
In this episode, Louis and Tyler are joined by Emanuel (Manu) Cinca from Stacked Marketer to discuss how to start, grow, and monetize a B2B newsletter in today's compe...
What's next for newsletter sponsorships? With Jeffrey Eisenberg
In this episode, Louis and Tyler are joined by Jeffrey Eisenberg from Media Intercept to discuss newsletter advertising, monetization strategies, the future of ad netw...
Q&A: How to sell your first newsletter ad (and more questions)
In this Q&A episode, Tyler and Louis dive into strategies for landing your first newsletter sponsorship, including tips on leveraging your subscriber list, analyzing c...
5 newsletter lead magnets that actually work
It's 2025... a whitepaper or cheatsheat won't cut it anymore if you want lots of newsletter signups. So how do you create lead magnets that actually work? Tyler and Lo...
EMERGENCY POD: Substack raises $100m... is this the end of newsletters?
Substack raises a $100m series C round of funding from top investors. What does this mean for the newsletter space? Should we all move to Substack now? Will they final...
Q&A: Newsletter Recommendations Myths
Louis and Tyler switch things up with a game of "fact or fiction" about newsletter recommendations tools...which recommendations network is best?is it a bad idea to re...
AI, recommendations & a new experiment
Tyler's back and — together with Louis — we get into a bunch of nerdy newsletter stuff:did Tyler invent a better replacement for referral programs?how will AI search i...
Q&A: How to spend $100k/month on Meta ads to grow your newsletter profitably
Gunnar Holm is *the guy* who top newsletters in the finance space turn to for profitable paid growth.His agency Growjoy manages $millions in budget across meta ads, ti...
How I'd build a $1m/year finance newsletter [full playbook]
Gunnar Holm is the founder of Growjoy, where he is *the guy* top finance publications trust to run their paid newsletter acquisition. He's helped tens of 7- and 8-figu...
Why's everyone crazy about local newsletters?
Are local newsletters the easiest way for a "normal" person to start a 6-figure newsletter business? Or just the next "get rich quick" bubble about to blow up in gulli...
Q&A: Newsletter F**k-Ups, Referral Programs & The Best Way To Spend $2k/Month On Growth
Louis and Tyler are back with another Q&A episode!This week we dive into a bunch of listener questions, including:Does your newsletter need a website?What's your bigge...
How to discover the next 7-figure newsletter opportunity before anyone else
When a big consumer trend comes along — like AI or crypto — it creates an opportunity for 7- and 8-figure newsletters. But how do you identify those "big" trends earli...